In 2018, to translate the spirit of Brazilian summer, Havaianas created an alphabet of their own, a unique font made out of countless small colorful illustrations.
Each letter represents one of the elements of the spirit of Brazilian Summer.
I was part of the creative team as a motion designer.
CANNES LIONS 2018
Print & Publishing . bronze
Industry Craft (Typography) . shortlist
Print & Publishing . bronze
Industry Craft (Typography) . shortlist
EL OJO DE IBEROAMERICA 2018
Outdoor . silver
Craft (Art Direction). bronze
Craft (Illustration). bronze
Outdoor . silver
Craft (Art Direction). bronze
Craft (Illustration). bronze
NEW YORK FESTIVALS 2019
Craft (Art Direction) . finalist
Craft (Typography) . finalist
Craft (Art Direction) . finalist
Craft (Typography) . finalist
FIAP 2018 (FESTIVAL IBEROAMERICANO DE LA PUBLICIDAD)
Design . gold
Craft (Art Direction) . gold
Outdoor . silver
Print & Publishing . silver
Craft (Illustration) . silver
Design . gold
Craft (Art Direction) . gold
Outdoor . silver
Print & Publishing . silver
Craft (Illustration) . silver
WAVE FESTIVAL 2019
Print & Publishing . silver
Outdoor. bronze
Print & Publishing . silver
Outdoor. bronze
EL SOL 2019
Design . silver
Outdoor . silver
Craft (Art Direction). bronze
Design . silver
Outdoor . silver
Craft (Art Direction). bronze
CLUBE DE CRIAÇÃO 2018 (BRAZILIAN CREATIVE CLUB)
Design . in book
Craft (Art Direction) . in book
Craft (Illustration) . in book
Print & Publishing. shortlist
Outdoor . shortlist
Design . in book
Craft (Art Direction) . in book
Craft (Illustration) . in book
Print & Publishing. shortlist
Outdoor . shortlist
technical records
Agency: AlmapBBDO
Creative Directors: André Gola, Keka Morelle, Marcelo Nogueira, Pernil
Creation: Daniel Chagas Martins, Daniel Oksenberg, Pedro Corbett, Pedro Reis, Rafael de Miranda, Vitor Rolim
Illustration: Estudiorama
Motion designers: Francisco Andrade, Le Cardenuto, Felipe Seixas
Creative Directors: André Gola, Keka Morelle, Marcelo Nogueira, Pernil
Creation: Daniel Chagas Martins, Daniel Oksenberg, Pedro Corbett, Pedro Reis, Rafael de Miranda, Vitor Rolim
Illustration: Estudiorama
Motion designers: Francisco Andrade, Le Cardenuto, Felipe Seixas